(ENG) How bad positioning can kill your product

Room : Bastille

Positioning, as a concept has been around for decade. However just because you know WHAT positioning is, doesn’t mean you understand HOW to do it. And that’s where the problem lies. The things that make you unique are the reason your offering deserves to exist in the first place. You’ll learn how to make your awesomeness obvious.

Speaker’s Bio : April Dunford is the CEO of Sprintly. She has run Product, Marketing, Sales and Operations teams at a series of 6 successful startups. She is an active board member, advisor and mentor. She is the author of the upcoming book Positioning for Growth, How to Transform your Product from Average to Awesome.