Product Owners, Managers or Designers, we share 80% of our methods and aim for 99% the same thing: solving a problem with a polished product. However, we treat designer as creative geniuses, instead of rational problem solvers.
My experience has shown me one thing: as designers we should be treated as any other product professional and be asked for accountability and measurability of our activity. But this is a problem even in the product designers’ minds.
Why Pedro Hernandez the best person to talk about it :